Produce Market Report

Market Update - March 1st, 2010.

Tomatoes
Origin: Mexico - Florida


Fall out from the Florida freeze continues. The market is very active and prices continue to rise to near record levels. Florida is not expected to be a factor for several weeks and demand for product from Mexico is exceeding supply. The market is expected to stay this way through Easter.

Avocados
Origin: Mexico – Chile - California


Mexican avocados are plentiful and quality has been great.

Chilean product is winding down and should finish within the next few weeks, but quality continues to be good.

California product is available but limited. Growers should be in full swing on all sizes by mid-March.

Melons
Origin: Guatemala – Honduras – Mexico


The Cantaloupe market is still short due to limited supplies coming from Honduras and Guatemala. Production is expected to pick up in the coming weeks and the market is expected to get better.

Honeydew market is steady with good quality.

Citrus
Origin: California – Mexico - Florida


Lemon market is steady. Good supply on large fruit (95ct-115ct), but smaller fruit (140ct–165ct) is a little short with higher prices.

Lime market is tight, but should come off in the next few weeks. Additional product should begin to arrive from Mexico.

Oranges are steady and quality has been great.

Potatoes/Onions


Mexico is extremely short on white onions and is substituting with yellow onions from the states. This is pushing the market up quickly as demand is exceeding supply. The shortage on white onions is now pushing both yellow and reds to extreme highs.

Potato market is steady on all sizes. Red potato market is up due to limited supplies.

Berries


The recent rain has forced the strawberry market to perk up. Quality will also be a factor.

Raspberries and Blackberries are high and limited in supply.

The recent earthquake in Chile will have an adverse affect on the blueberry market with supply being very short in the coming weeks.

Iceberg & Leaf
Origin: Arizona


Iceberg, Greenleaf and Romaine markets are getting stronger. The rain once again is to blame for the market tightening up. It will be the primary cause for some quality issues. Expect the market to stay active for the next several weeks.